What is a good conversion rate on Amazon?

On Amazon, a conversion rate (CVR) of 5% to 10% is standard for books. If 100 people click your ad and 10 buy, you are doing brilliantly. If 100 click and 0 buy, your book description or reviews need fixing.

Does pre-order data count?

Yes, but pre-orders can hurt your “Rank” on launch day if they are not timed correctly. Most successful indies avoid long pre-order periods unless they have a massive existing fan base. META_DESCRIPTION: Stop guessing. Learn how to use Amazon KDP Reports, Readthrough Rate, and Amazon Attribution to actually track your book sales in 2026.

Author Analytics: How to Track Book Sales & Readthrough in 2026

Arielle Phoenix

July 14, 2025 self-publishing

Frequently Asked Questions